Instead of blanketing local newspapers and TV stations to drive traffic, the newly opened dealership went all-in with online advertising to find leads and establish itself in the market.
Using market-trend data analyzed by its in-house technology company, the Cardinale Automotive Group pays assiduous attention to the precise time — and price point — to sell a used car for maximum advantage.
Dealerships are among businesses being sued by disabled plaintiffs in several states, claiming that their websites violate the federal Americans with Disabilities Act. The cases have prompted dealers to review and update their digital accessibility practices.
Brian Sweeney, U.S. vice president of Chevrolet sales, service and marketing, will take on the newly created role Nov. 15. He will lead retail innovation and work with Chevrolet, Buick and GMC dealers to improve customer experience, dealership profitability and GM's relationship with its dealer network.
