Social media can help dealers, lenders cultivate millennials

Millennials are saving up to buy vehicles, and when they do, most will get advice and share their own experience with their social media network, according to Ally Financial and the Center for Generational Kinetics.

source http://www.autonews.com/article/20180207/FINANCE_AND_INSURANCE/180209814/social-media-can-help-dealers-lenders-cultivate-millennials