Wednesday, 9 May 2018

Automakers cash in on mainstream car models with big-sticker trims

Perhaps the greatest engineering feat in the auto industry this century isn't mechanical but financial: getting people to spend luxury money on milquetoast vehicles.

source http://www.autonews.com/article/20180509/RETAIL/180509788/automakers-cash-in-on-mainstream-models-with-big-sticker-trims

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