How Aston Martin, McLaren spin profits from hypercars

Automakers such as Aston Martin and McLaren are increasingly launching hypercars, which help them raise the profile of their brands. Limited production runs sell out before the cars are even built, despite multi-million euro price tags.

source http://europe.autonews.com/article/20180605/ANE/180609901/how-aston-martin-mclaren-spin-profits-from-hypercars