Thursday, 11 October 2018

Ford and WPP: Inside a 75-year advertising relationship

Ford's stunning decision to have BBDO replace WPP as its lead creative ad agency upends a relationship that began 75 years ago, when Henry Ford still was running the automaker.

source http://www.autonews.com/article/20181011/RETAIL03/181019845/ford-wpp-advertising-history

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