source http://www.autonews.com/article/20181008/RETAIL03/181009674/ford-ad-agency-wpp-bbdo-change
Monday, 8 October 2018
Ford switches creative ad agency work to BBDO from WPP
Ford, following a five-month review of its advertising efforts, said BBDO will replace longtime partner WPP as its lead creative ad agency. WPP will retain a role in what Ford calls a new multi-agency advertising model.
source http://www.autonews.com/article/20181008/RETAIL03/181009674/ford-ad-agency-wpp-bbdo-change
source http://www.autonews.com/article/20181008/RETAIL03/181009674/ford-ad-agency-wpp-bbdo-change
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