Wednesday, 5 June 2019

In-store process dictates effectiveness of digital retail

Incorporating F&I into the digital retail experience generates interest in F&I products before customers enter the store and leads to higher gross profit, according to Cox Automotive. But only about half of the dealers that work with Dealer.com on digital retail leverage the process effectively.



source https://www.autonews.com/finance-insurance/store-process-dictates-effectiveness-digital-retail

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