Toyota brand sales fell 7.2 percent in December to 172,048, pulled down by falloffs in sales of its pickups as well as its top-selling sedans. Lexus sales, meanwhile, slid 0.6 percent in the month to 35,325, as gains in the luxury brand's lineup of crossovers offset sharp losses from its sedan and coupes.
For the year, Toyota sales finished at 2,085,235, down 2 percent, while Lexus sold 298,114, down 0.6 percent.
Brands: Toyota, down 7.2%; Lexus, down 0.6% in December
Notable nameplates: Toyota Camry, down 9.6%; Corolla, down 6.7%; Tacoma, down 3.7%; Tundra, down 22.3%; RAV4, up 6.8%; Highlander, down 11.6%; Lexus RX, up 6.4%; NX, down 9.2%; ES, down 6.7%
Incentives: $2,811 per vehicle, up 14% from a year earlier, ALG says. But Toyota disputes the number and says it is inflated. Through the first half of December, a spokesman for the automaker said its incentive spend was up 8.8%, but that full month's totals weren't yet available.
Average transaction price: $33,363, up 2.3% from a year earlier, according to ALG
Fleet mix: 10%, Toyota says
Quote: "We started 2019 at a roughly 5 percent hybrid (sales) mix, and we ended it with a 13 percent hybrid mix. We want to grow that. We've already been exceeding our expectations," said Jack Hollis, head of the Toyota brand, who added that the automaker expects hybrids to make up at least 15% of its 2020 sales. "Every time gas prices go up, we see a spike in hybrid sales."
Did you know? Toyota sold 248,801 Tacoma pickups in 2019, the highest annual total in the model's 24-year history. The sales represented a 1.3% increase over 2018 sales.
source https://www.autonews.com/sales/toyota-sales-slide-72-slipping-pickups-lexus-largely-flat
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