source http://www.autonews.com/article/20180315/RETAIL03/180319794/buick-lexus-marketing-march-madness-ncaa-basketball-tournament
Thursday, 15 March 2018
Buick, Lexus gear up for March Madness
Buick and Lexus will put the game in customer's hands during March Madness, betting on NCAA partnerships for consumer engagement and marketplace penetration.
source http://www.autonews.com/article/20180315/RETAIL03/180319794/buick-lexus-marketing-march-madness-ncaa-basketball-tournament
source http://www.autonews.com/article/20180315/RETAIL03/180319794/buick-lexus-marketing-march-madness-ncaa-basketball-tournament
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