Jaguar sees the new E-Pace SUV as a conquest vehicle for the brand, with 80 percent of buyers new to the marque. The UK company expects the crossover to attract tech-savvy couples and young families who will buy it as their only car.
source http://europe.autonews.com/article/20180313/ANE/180319912/jaguar-expects-to-lure-new-customers-with-e-pace
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