Sunday, 2 September 2018

Chevy cultivates 'Truck Legends' as brand ambassadors

Through experiential marketing and the launch of the 2019 Silverado, Chevy expects to expand its roughly 60,000 Truck Legends member rolls to 100,000 by year's end.

source http://www.autonews.com/article/20180903/RETAIL03/180909968/chevy-truck-legends-loyalty

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