source http://www.autonews.com/article/20180905/COPY01/309059953/honda-accord-sales-in-canada-pay-the-price-for-marketing-misstep
Wednesday, 5 September 2018
Honda Accord sales in Canada pay the price for marketing misstep
Instead of an advertising campaign extolling the virtues of the redesigned 2018 Accord, Honda Canada said it leaned on positive reviews from the press and word-of-mouth praise. It hasn't worked.
source http://www.autonews.com/article/20180905/COPY01/309059953/honda-accord-sales-in-canada-pay-the-price-for-marketing-misstep
source http://www.autonews.com/article/20180905/COPY01/309059953/honda-accord-sales-in-canada-pay-the-price-for-marketing-misstep
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