Loaded trim levels from mass-market auto brands create sticker price overlap with high-end marques

Mass-market brands such as Ford, Honda and Kia aren't luxury players, but the loaded upper trim levels they offer inflate prices to the point where their vehicles end up face to face with high-end brands.

source http://www.autonews.com/article/20180827/RETAIL01/180829864/luxury-vs-mass-market-comparison