Thursday, 30 August 2018

Mercedes, Porsche ramp up soft-sell brand builders

People don't like being sold to. The auto industry is catching on. Mercedes-Benz and Porsche are gearing up soft-sell approaches to offset the hard-sell tactics associated with dealerships.

source http://www.autonews.com/article/20180830/RETAIL03/180839990/mercedes-porsche-brand-builders

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