Monday, 21 January 2019

Dealers use geofencing to pinpoint shoppers and pull them in with ads

Some dealerships are dabbling in geofencing advertising, with some using technology to draw a virtual fence around competitors' stores and then pitching ads to shoppers to try to persuade them to shop at their store instead.



source http://www.autonews.com/dealers/dealers-use-geofencing-pinpoint-shoppers-and-pull-them-ads

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