BMW's latest marketing stunt comes to L.A.

To promote its American-made X5 crossover, BMW filmed a road trip from the car's birthplace in its Spartanburg, S.C., plant directly to a stage at this week's L.A. auto show.

source http://www.autonews.com/article/20181128/RETAIL03/181129709/bmw-los-angeles-auto-show-stunt