Sunday, 11 November 2018

Disruptive innovations should be targeted to 'nonconsumers'

The primary target for companies looking to establish a disruptive foothold in a market should be people who aren't yet customers of a product or service.

source http://www.autonews.com/article/20181112/RETAIL/181119999/nonconsumer-disruptive-innovation-chandrasekar-iyer

No comments:

Post a Comment