Hyundai sharpens social media tools to target buyers for 2018 Sonata

For a video campaign to promote the 2018 Sonata, Hyundai couldn't go in with a goal of reaching broad groups like millennials. It had to go hunting specifically for in-market sedan buyers, a pool that becomes shallower by the year.

source http://www.autonews.com/article/20181110/RETAIL01/181119991/hyundai-sonata-eyeview-target-marketing