How Hyundai Motor, once a rising star, lost its shine

Hyundai ran into problems in China and the U.S. for similar reasons: It missed shifts in consumer tastes, especially the surge in demand for SUVs, and it sought higher prices than it could command.

source http://www.autonews.com/article/20181107/RETAIL/181109803/hyundai-china-us-chung-design