source http://www.autonews.com/article/20181112/MOBILITY/181119999/nonconsumer-disruptive-innovation-chandrasekar-iyer
Monday, 12 November 2018
Disruptive innovations should be targeted to 'nonconsumers'
The primary target for companies looking to establish a disruptive foothold in a market should be people who aren't yet customers of a product or service.
source http://www.autonews.com/article/20181112/MOBILITY/181119999/nonconsumer-disruptive-innovation-chandrasekar-iyer
source http://www.autonews.com/article/20181112/MOBILITY/181119999/nonconsumer-disruptive-innovation-chandrasekar-iyer
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